Why We Exist

The real estate industry didn’t fail accidentally—it followed its own norms, models, and standards to exactly where it is today.

Nearly 90% of agents quit within five years.
Most brokerages never scale beyond their owner.
The average agent earns a modest income while sacrificing nights, weekends, family, and freedom.

At the same time, buyers and sellers are left with uncertainty. Homes are commoditized. Outcomes depend on the market, not the method. Sellers hope. Buyers guess. Agents hustle. And the industry shrugs and says, “That’s just how it works.”

It isn’t.

The truth is simple: the industry’s model is the problem.

Hustle-based businesses. Hope-based outcomes. Brands that stand for nothing. Systems that only work if the owner is trapped inside them.

We exist to replace that.

THE BETTER WAY

Our vision is to be the best place to work, buy, and sell real estate in the world—by delivering certainty, freedom, and impact at unmatched scale.

A future where:

  • real estate creates freedom instead of burnout
  • customers get certainty instead of stress
  • businesses become sellable assets, not owner-dependent jobs
  • service and impact matter as much as income
HOW WE SHOW UP
Go Serve Big® — When You Put Others First, You Will Never Be Second.

That isn’t a slogan. It’s how we operate.

We Go Serve Big® by putting customers, agents, and communities first—through guaranteed results, system-driven execution, and service designed to remove uncertainty and deliver outcomes.

He Delivers Certainty for Clients — And Is Paid Accordingly

On a recent transaction, Ray Lyons earned $47,625 while the buyer’s agent earned just $12,700 — a $34,925 difference on the same deal.

Even when representing buyers, Ray consistently out-earns listing agents by $7,000–$15,000 per transaction.

Why? Because Ray operates from a system built on service, certainty, and guarantees — not hope, pressure, or guesswork.

Ray Lyons
Ray Lyons — Rhode Island
Earned $34,925 more on a single transaction

A System That Replaces Burnout With Predictable Results

Nick Ponos went from closing 4 deals a year to closing 4+ deals a month — a 12× increase after plugging into a proven system.

On one recent transaction, Nick earned $29,800 as the buyer’s agent while the listing agent earned just $9,600.

He doesn’t rely on hustle or discounts. He delivers a higher level of service, certainty, and leadership — and clients willingly pay premium fees.

Nick Ponos
Nick Ponos — Arizona
Earned $29,800 on a single transaction

When You Lead With Guarantees, Clients Choose You

Tannor Giles consistently charges 7–7.5% commission in Tennessee — nearly three times the industry average.

On a recent sale, he earned $26,250 on a $375,000 home while competitors settled for 2.5%.

Clients gladly pay more because Tannor removes uncertainty, stands behind his promises, and delivers outcomes most agents simply can’t.

Tanner Giles
Tannor Giles — Tennessee
Consistently earning 7–7.5% commissions

WHAT MAKES US DIFFERENT

Your Home Sold Guaranteed Realty® was built by intentionally doing the opposite of industry norms.

Instead of hustle → systems
Instead of hope → guarantees
Instead of sameness → certainty
Instead of owner dependency → sellable businesses

Our system delivers:

  • agents earning 5X the industry average without sacrificing life
  • faster, lower-stress transactions for buyers and sellers
  • 5-Star reviews as the true currency of success
  • profitable brokerages that work without the owner in the day-to-day

At scale, 1,000 broker-owners and 20,000 agents serve 120,000 customers every month — just two transactions per agent per month, done the right way, inside a proven system.

And we believe success should create impact, not just income. That’s why every transaction contributes $100+ to causes we believe in.

HOW WE BEHAVE (OUR VALUES)
Everything we do is guided by S.E.R.V.E.
  • Second-Mile Service
  • Empower & Inspire Others
  • Results Driven
  • Value Relationships by Expressing Gratitude
  • Embrace Continual Improvement
These aren’t posters. They are standards—rewarded, enforced, and protected.
5 Core Values
THE INVITATION
If you are a buyer or seller who wants certainty—not hope—
If you are a real estate professional who wants income, freedom, and a life—
If you are a broker-owner who wants to build something that lasts—
You belong here.
Established Broker-Owners

For Established Broker-Owners

Learn how to implement our complete system while maintaining your market identity. Get access to our guaranteed contracts, training programs, and operational frameworks.

Team Leaders Ready to Step Up

For Team Leaders Ready To Step Up

Turn your successful sales team into your own brokerage with our guided implementation process. Skip the painful learning curve and build something you actually own.

Independent Agents Seeking Better Results

For Independent Agents Seeking Better Results

Join a culture where your growth is supported by proven systems and a community of high-performers who freely share what’s working.